SVA, in their annual tradition, is kicking off the holiday season by giving to people in need. During the month of November, the firm’s Madison office participated in a food/fund drive benefiting Second Harvest Foodbank. The drive was conducted as a part of the NBC15 Share Your Holidays to Eliminate Hunger campaign. The event is southwestern Wisconsin’s largest food/fund drive campaign spanning six weeks and culminating with a grand finale event held on December 6.
“With the holidays upon us and numerous local families that do not have the luxury of a holiday meal, giving back to our community is important to us,” said Carl Schultz, President and CEO of SVA. “As active members of the community, we know that food banks, food pantries, and other charitable organizations face rising demand and a lack of necessary supplies. We are pleased to be involved with this important event that will feed thousands of people in need within our community again this year.”
During the Grand Finale event, SVA professionals volunteered throughout the day – working on the phone bank answering calls and taking pledges as well as participating in the sort-a-thon. Sort-a-thon volunteers are essential in assisting Second Harvest Foodbank in organizing and preparing all the donated food for distribution – ensuring it gets to tables in time for the holidays.
SVA’s contribution of 18,834 meals was presented to representatives from Second Harvest Foodbank live during NBC15’s 6:00 p.m. news broadcast on Wednesday, December 6.
The 2017 NBC15 Share Your Holidays campaign marks the 22nd. Since inception in 1996, the campaign has raised more than 36 million meals for families in southwestern Wisconsin.
About Second Harvest Foodbank of Southern Wisconsin, a member of Feeding America
Second Harvest Foodbank of Southern Wisconsin is a nonprofit organization dedicated to ending hunger in southwestern Wisconsin, serving nearly 141,000 people annually, including 43 percent who are children. Through food and financial donations and volunteer support, Second Harvest acquires and distributes food to 225 partner programs in 16 counties. Since 1986 Second Harvest Foodbank of Southern Wisconsin has put more than 100 million meals on the tables of the 1 in 8 who are facing hunger in southwestern Wisconsin. It is one of 200 affiliates of Feeding America, the nation’s largest domestic hunger-relief charity.