SVA Consulting Principal Jenny Herritz is featured in a guest column for the Milwaukee Business Journal with her article titled “Create a Data-Driven Organization”.

Data-driven companies that harness insights across their organization to create competitive advantage are growing at an average of more than 30% annually. These organizations use data to take decisive action as well as teach and empower people on how best to leverage it. There are five lessons to be learned from those organizations that do this well.

1. Start with the business first
2. Being data-driven is a team sport
3. Enable the data-driven culture with technology
4. What gets measured gets managed
5. Increase the ROI of business systems and partnerships

Jenny is a Principal with SVA Consulting, LLC, a member of the SVA family of companies. In her role as a business and technology advisor, Jenny specializes in helping companies achieve their goals by effectively leveraging their business systems and information.  Her background leading both business systems and business intelligence implementations gives her a unique perspective and ability to leverage the strengths of both, helping companies gain competitive advantage from their investments.