SVA's Marketing Automation System Expertise Benefits JHT

THE STORY

Johnson Health Tech grew from its humble beginnings to a dominant world player with over 2 million square feet dedicated to fitness equipment manufacturing. Their passion since 1975 has been to contribute to a better quality of life and they do this by designing and creating fun, easy to use, non-intimidating fitness equipment.

Johnson Health Tech includes eight different fitness brands that cover all major sales channels and markets. From building a small at-home gym to outfitting a state-of-the-art fitness center, Johnson Health Tech manufactures solutions for every fitness level and budget.

Currently, JHT is the largest fitness manufacturer in Asia and the third-largest manufacturer in the world. With a product portfolio covering all fitness channels and markets, including Vision, Matrix and Horizon, they are among the industry's fastest-growing manufacturers, and with 26 worldwide subsidiaries, they are able to deliver on a truly global scale.

THE RESULTS

Johnson Health Tech’s passion doesn’t stop with manufacturing; service is equally important. SVA Consulting was brought in to create a marketing automation customer service management system that would ensure service stays high after the sale.

SVA Consulting implemented a marketing automation system deeply integrated with their internal CRM system to ensure service quality. Using an automated survey distribution system, Johnson Health Tech tracks customer service satisfaction for the parts order and technician repair processes. If a customer has a less than perfect service experience, the issue is immediately tracked and routed to a JHT manager for immediate resolution. The Measurable Result – higher customer satisfaction and higher than ever brand loyalty!