Johnson Health Tech (JHT)
Fitness Equipment Manufacturer
Application Development, Integrated Marketing Automation, Enhanced Workflow Automation
Product & Warranty Information Management, Website Forms Integration, Lead Acquisition, Customer Survey Management
Microsoft Dynamics CRM, Click Dimensions
Johnson Health Tech grew from its humble beginnings to a dominant world player with over 2 million square feet dedicated to fitness equipment manufacturing. Their passion since 1975 has been to contribute to a better quality of life and they do this by designing and creating fun, easy to use, non-intimidating fitness equipment.
Johnson Health Tech includes eight different fitness brands that cover all major sales channels and markets. From building a small at-home gym to outfitting a state-of-the-art fitness center, Johnson Health Tech manufactures solutions for every fitness level and budget.
Johnson Health Tech’s passion doesn’t stop with manufacturing; service is equally important. SVA Consulting was brought in to create a marketing automation customer service management system that would ensure service stays high after the sale.
SVA Consulting implemented a marketing automation system deeply integrated with their internal CRM system to ensure service quality. Using an automated survey distribution system, Johnson Health Tech tracks customer service satisfaction for the parts order and technician repair processes. If a customer has a less than perfect service experience, the issue is immediately tracked and routed to a JHT manager for immediate resolution. The Measurable Result – higher customer satisfaction and higher than ever brand loyalty!
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