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SVA's CRM Customization Expertise Benefits ASA

"SVA Consulting works hard to understand your business. If you understand someone’s business that’s the first step in understanding your needs and providing good service."
Ian Popkewitz
Director of IT & Operations
Client:
American Society of Agronomy
Industry:
Nonprofit & Associations
Business need:
xRM
Topic:
Application Development
Services:
Membership Management
Platform:
Microsoft Dynamics

Supporting the Global Agronomy Community Through Technology

Agronomy is a science and a practice that looks at agriculture from an integrated, holistic perspective. The American Society of Agronomy (ASA) is the international professional home for scientists dedicated to advancing the discipline of the agronomic sciences to improve the food chain and help the world produce more food.

ASA supports its 9,000 members and certified professionals by providing quality research-based publications, educational programs, certifications, and science policy initiatives.

Managing Membership Engagement and Financial Sustainability

As with every association, in order to keep the association going, you need to make sure you are communicating with and managing your members.

An important financial aspect of any association, in order to remain relevant and vital to its members, is the money it collects from membership dues, while at the same time delivering a high quality knowledge base, networking, conferences and member requested initiatives.

Enhancing CRM Technology for Member Management

SVA Consulting was referred to ASA by Microsoft to determine the true needs of their association and identify where technology could advance their goals as a membership organization.

After the discovery meeting, SVA Consulting enhanced third-party customizations to CRM technology to become a “member management system” that supported core membership operations.

Improved Dues Collection and Member Retention

The timely collection of dues ensures the sustainability of the programs its membership desires, while boosting membership retention. By improving automation and reporting around membership dues, ASA strengthened its ability to deliver the programs and services its members value most.

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