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What’s changing in
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FROM THE AI DESK

Welcome to our May issue!

We recently returned from the Tableau Conference 2026 in San Diego, where many of the conversations focused on how business intelligence and analytics platforms are becoming more integrated, conversational, and embedded into day-to-day work. You'll find a few of the key themes and takeaways below.

We're also preparing for our second AI Roundtable in Milwaukee next Wednesday, May 20, a morning session designed to help business leaders explore practical use cases, hear how other organizations are approaching adoption, and better understand where these technologies may fit within their own teams and operations.

What Changed in AI

Do I Fix My Data First, or Start With AI First?

“Do we need to fix our data first?” is the most common reason leaders stall on AI - and one of the biggest misunderstandings about what AI actually requires. The answer depends on which kind of AI you're using.

Tools like ChatGPT, Copilot, and Claude run on the outside world's data — you can start using them tomorrow. The AI that creates real competitive advantage runs on your data, and that needs a foundation underneath it — though it's a quarter of work, not a multi-year transformation.

Read the full breakdown →

 

Claude Design, A Quick Start Guide

Anthropic released Claude Design, a new tool that turns prompts into real slide decks, prototypes, animations, and one-pagers. The bar for visual work just dropped sharply.

Your next internal one-pager, partner pitch, or quick explainer no longer has to wait for someone with a design tool open. Available now on Claude Pro, Max, Team, and Enterprise plans (research preview).

Read the quick start guide →

 

From "What Happened?" to "What Should We Do Next?": Inside Tableau Conference 2026

We spent three days at Tableau Conference 2026, and the headline is clear: the dashboard is becoming the source material, not the destination.

Tools like Tableau Pulse and conversational analytics are turning BI into something that pushes a recommendation to your phone every Monday — not something your team has to log in to find. The leaders who win this shift will be the ones who lock down their data definitions now, before the AI starts answering on top of them

Read the full takeaways →

AI in Action

Snowflake Intelligence: Your personal analyst at work

Imagine being able to ask your company’s data a question the same way you’d ask a coworker. Instead of searching through dashboards, exporting spreadsheets, or waiting for an analyst to build a report, you simply ask in plain English and get an answer back.

Snowflake Intelligence is designed to make that possible by combining conversational AI with governed business data, allowing users to interact with both structured and unstructured information through a single interface.

Learn more about Snowflake Intelligence →

Semantic Layer

Semantic Layer

When two leaders ask "how is the Northeast doing?" and get two different answers, that's a missing semantic layer — your company's shared data dictionary. It's the agreed-upon set of definitions for what "customer," "revenue," "region," or "active user" actually mean in your business.

Today, those definitions usually live in someone's head or in a forty-tab spreadsheet. A semantic layer puts them in one place, so every report, dashboard, and AI assistant pulls from the same source.

Without it, AI confidently gives different answers to the same question. With it, you finally get one version of the truth.

If you could give one team in your company a direct line to all your data, who would it be — and why them first?

If you could give one team in your company a direct line to all your data, who would it be — and why them first?

Reply back to this email so we can gather responses and share out broad results. Don’t worry, we’ll keep your answer anonymous.
Propose a question for next month
SPECIAL INVITATION

AI Roundtable

You've been reading about what AI can do. Want to see it in action? Our upcoming AI Roundtable is an in-person session where we bring real use cases to life: live demos, real tools, real questions from the room. We'll walk through examples you can take back to your team, and you'll leave with a much clearer picture of what's possible.

Milwaukee Roundtable → 

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