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SVA Consulting Implements BigCommerce for Fore Supply Company

"Instead of pushing a product, they asked us what we needed as a company to move forward and develop solutions from there for us. They worked with us every step of the way, addressing our needs and making it as seamless and as painless as possible."
Brad Thein
Owner and President
Client:
Fore Supply Company
Industry:
Distribution, Logistics, & Warehousing
Business need:
eCommerce Transformation
Topic:
Integrated eCommerce, ERP, CRM
Services:
Consulting, eCommerce Implementation, Integrated eCommerce, ERP, CRM
Platform:
Acumatica & BigCommerce

A Family-Run Distributor Embraces Modern Technology

Fore Supply Company (Fore Supply) is a leading locker room supply distributor in the United States. Fore Supply has been serving country clubs, hotels, resorts, spas, fitness centers, and sports teams for more than 78 years, and proudly serves more than 9,000 customers today.

The company was founded in 1945 by George and Helen Thein, operating out of their garage. The operation has since expanded tremendously, and now serves a national clientele out of a 20,000 square foot warehouse in Addison, Illinois.

Through extensive growth, the company remains a family-run operation, upholding the principles of the founders to deal honestly and fairly with customers and employees alike. Every day, Fore Supply strives “to combine friendly, knowledgeable, customer service with the broadest, high quality product line at the most competitive prices possible.”

Outgrowing an Antiquated System

Fore Supply’s digital transformation began in early 2022, when the company recognized the need to modernize its systems to support long-term growth.

"We had a very antiquated system that was in place for a number of years. We had to find something that was going to carry us into the next 10, 12, 15 years,” says Kirk Dahlen, General Manager of Fore Supply Company.

“Before we implemented Acumatica and BigCommerce, we were a very labor-intensive operation, with lots of paperwork, a lot of redundancies, a lot of inefficiencies,” says Brad Thein, Owner and President of Fore Supply Company.

A Fully Integrated ERP and eCommerce Transformation

Fore Supply’s digital transformation began in early 2022, when SVA Consulting helped them migrate to Acumatica, a modern, cloud ERP system. Following this implementation, Fore Supply continued working with SVA Consulting to re-vamp their eCommerce presence by leveraging the modern eCommerce platform, BigCommerce.

“We had a long-standing relationship with SVA prior to that. By going to them, we knew that they would come up with the solution we needed," says Kirk Dahlen.

Through the BigCommerce implementation, SVA Consulting worked with Fore Supply to understand their eCommerce wants and needs, identify areas of improvement, introduce best practices, enhance their online storefront, and provide their customers with a better eCommerce experience.

Measurable Gains in Efficiency, Accuracy, and Growth

In working with SVA Consulting to undergo a full digital transformation, Fore Supply saw both front-office and back-office measurable results. With a new, modern eCommerce site, customer experience on their site has increased tremendously. In the first year since implementation, orders originating from their eCommerce site have doubled.

With an integrated eCommerce, ERP, and CRM, Fore Supply has been able to streamline their order to cash process and increase data accuracy and customer relationships across platforms. With integrated systems, Fore Supply can maintain a single source of truth for data such as products, product images and descriptions, inventory levels, customer records, orders, payment methods, shipping methods, taxes, and more.

Today, Fore Supply spends less time on data entry, order fulfillment, and maintenance, and more time serving their customers and continuing to grow the family-run organization for generations to come.

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