Use this checklist as a guideline when launching a product at scale.
Pre-Launch Preparation
- Market Research
- Value Proposition
- Product Readiness
Marketing and Sales Enablement
- Messaging and Positioning
- Sales Materials
- Digital Marketing Assets
Operational Readiness
- Pricing Strategy
- Distribution and Fulfillment
- Customer Support
Launch Execution
- Launch Event or Campaign
- Performance Tracking
Post-Launch Optimization
- Customer Feedback
- Retention Strategies
- Iterative Improvement
